Faseeh’s Weblog

a) What is the feeling you wanted your gum package to portray? How did you achieve this?

The feeling that I wanted my package to portray was a very cool and chilling feeling. I wanted people to feel as if it just looked cold when their eye sees the package. I achieved this by choosing colors that give off the feeling I wanted e.g. blue. I also added the effect that makes the text seem frozen which really adds to the overall look

b) Who are you targeting your gum to? How did you achieve this?

My target market for my gum package was teenagers. I choose them because I am one and I know what they like and what they don’t like. I achieved this by using bright colors and cool effects that would appeal to them.

c) What area in your design did you use Photoshop?

The area that I designed in Photoshop was the “spiral” under the main title of the gum. I also designed the flavor text (ice mint) in Photoshop.

d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?

The parts that I custom designed are:

• Spiral
• Ice Mint
• The main title
• The background