a) What is the feeling you wanted your gum package to portray? How did you achieve this?

The feeling that I wanted my package to portray was a very cool and chilling feeling. I wanted people to feel as if it just looked cold when their eye sees the package. I achieved this by choosing colors that give off the feeling I wanted e.g. blue. I also added the effect that makes the text seem frozen which really adds to the overall look

b) Who are you targeting your gum to? How did you achieve this?

My target market for my gum package was teenagers. I choose them because I am one and I know what they like and what they don’t like. I achieved this by using bright colors and cool effects that would appeal to them.

c) What area in your design did you use Photoshop?

The area that I designed in Photoshop was the “spiral” under the main title of the gum. I also designed the flavor text (ice mint) in Photoshop.

d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?

The parts that I custom designed are:

• Spiral
• Ice Mint
• The main title
• The background

a) What does your logo/tattoo represent?

A) My logo represents a company called Boinc. It represents the passion I have for designing. In this logo I put as many design aspects as I could

b) How did you design your logo/tattoo to represent this?

A) I designed it to represent this by using different methods of achieving a logo. I traced a lot of thing during the process of making this. I also had to scan my doodles to get to the final product.

I had many inspirations but the most important was when I was watching the news and they were talking about harassment between girls is increasing. That got me thinking why it is like that and I decided to use this opportunity to speak out against it. I chose this message because I think it gets the reader thinking about what is going on around the world. It also makes them think about the struggles that teenagers go through now a days. This message it important because it lets other harassed girls know that they are not alone and they can seek out help some how. It’s just the matter of their will power and their efforts towards it. I came up with my design by thinking deeply. When a person is harassed they just have to get themselves together and speak out or do something against it. That is what I am trying to represent by the different squares in the posters. 

a) What were you trying to express and how did you achieve this?

In this picture I am trying to express two feelings which are anger and frustration did this because I think these are very closely linked together. I achieves by using the right colors e.g. using red to express anger.

b) What filters did you use and where?

I used the following filters:
             -Stain Glass: To get the effect in the picture at the top beside the inverted picture.
             -Sprayed Strokes: Used this filter on the bottom picture
             -Water paper: Used this filter in the background

c) What layer blending mode did you use and where?

I used the Luminosity layer blending mode. I used it to the picture on the top and then I inverted the same picture which gives it that white effect. After layer blending it I deleted the original picture.

d) What special brush did you use and where?

I used dry media brush #88 on the top inverted picture which gave the dots that I wanted.

Orignial Images:

Magzine Cover:

1) What qualities of your magazine cover make it effective?                                                         

I think my magazine’s cover is effective because the smooth lines in the background help direct the viewer’s eyes towards certain areas. My topic was about cars and the title clearly states and reflects on the main topic therefore making the magazine cover very easy to understand. It’s also very nice to look at. The smooth lines in the background and the shine on the cars bring out the details which make it realistic and take away the “Photoshop” look.

2) What was the order of hierarchy you were trying to achieve for the elements on your magazine cover?

The order of hierarchy that I tried to accomplish is:
             1) Car title
             2) Cars at the bottom
             3) Super Ferrari
             4) Free Poster